Growth Catalyst Partners' Portfolio Company The Stable Acquires Powerhouse Retail Agency Jacobs Marketing

November 17, 2020


The Stable Acquires Powerhouse Retail Agency Jacobs Marketing
Legacy agency joins The Stable to accelerate capabilities and capitalize on the convergence of retail, e-commerce, and data 
Minneapolis, MN, Nov. 17, 2020 – The acquisition of Jacobs Marketing, the longtime go-to agency in building and growing brands at Target, ups The Stable’s omnichannel strategy of supporting brands across brick-and-mortar, e-commerce and direct-to-consumer (DTC) channels, and brings two Minneapolis agencies together. 
Jacobs, the independent agency founded in 1982 by Duane Jacobs and now owned and led by President/CEO Jackie Gibney, is a pioneer in retail representation and has helped activate and support hundreds of the world’s best-known brands for Target. Its award-winning, 55-member team known for its data and analytics expertise in addition to account management and category management will be immediately integrated into The Stable’s fast-growing team and platform. 
“It is my job as CEO of Jacobs to look at the rate of change and make sure we are in front of it for our clients and employees,” said Gibney. “This acquisition was made with the changing behaviors of consumers in mind and our clients’ needs to respond quickly. Both companies have similar core values and tremendous retail account management teams. Adding Jacobs’ unmatched analytics and category management to The Stable’s platform will provide a holistic solution for Target, our clients, and our teams.” 
The acquisition of Jacobs is the latest move in The Stable’s strategic expansion plan. Earlier this month, the agency acquired e-commerce technology company RichContext whose digital technology solutions have helped clients including General Mills, Johnson & Johnson, Nestlé, Kimberly-Clark, and Hasbro captivate and engage consumers and drive them to purchase. And in April, The Stable merged with retail agency Kreative, which counts Walmart, Sam’s Club, and Costco as retail partners. 
Both deals were completed with financial support from mid-market private-equity firm Growth Catalyst Partners (GCP). “Jacobs adds incredible strategic value to The Stable and will greatly benefit our roster of brand partners,” said The Stable CEO Chad Hetherington.
“Jacobs’ data insights, analytics, and category management services along with its strong position supporting brands at Target offers us best-in-class capabilities that perfectly complement our core strengths. With Jacobs’ incredible team and resources, we will deliver an even broader range of opportunities and services to the brands we collectively represent.” 
Gibney will now serve as Chief Relationship Officer at The Stable and deliver continued growth and value to both brand partners and employees. 
The acquisition extends The Stable’s retail footprint in Minneapolis and brings new capabilities in insights and analytics through a proprietary offering led by former P&G executive, Steve Ripple. The offering helps brands drive decision-making, improve understanding of consumers, and maximize sales at retail. 
In September, Jacobs rolled out a proprietary insights tool called Jacobs Radius. The patent-pending algorithm dynamically associates relevant, local attributes to a retail location in a way that better reflects how consumers shop at a retail store and what impacts their behaviors. 
About The Stable
The Stable is a fully integrated commerce agency helping consumer brands activate across all channels of commerce, with offices in Minneapolis, Bentonville, Seattle & Austin. To learn more about The Stable, please visit
About Jacobs
Jacobs is a retail representative firm that works with brands on providing a truly customer-focused experience by blending the digital world with the physical world to increase sales at Target. To learn more about The Jacobs Marketing, please visit
About Growth Catalyst Partners
Growth Catalyst Partners is a middle-market private equity firm focused on information, marketing, and tech-enabled services businesses. GCP’s strategy involves targeting growth segments of industries and identifying market-leading companies with breakout potential. GCP partners with top executives within those industries and provides capital and expertise to the incumbent management teams of the targeted businesses. GCP was founded by veteran private equity investor Jim TenBroek and leading investment banker Scott Peters, who have led hundreds of transactions and successful investments in services businesses for over 20 years. For more information, visit